TLC For Your Car Stickers

Karen Griffin - Monday, November 25, 2013

Getting noticed for all the wrong reasons is far too easy.  A damaged rear car sticker might reflect badly on your business, so it is well worth investing in a little TLC to keep it working hard for your business.

  1. Try to keep the car clean - it is now not just your car, but a mobile advertisement!
  2. NEVER use an ice scraper on the rear window.  You will chip the lettering.  Indeed, better than any forecaster, we can tell where the first frosts are around the country as we get requests for replacement letters.  And we can tell whether the owner is left or right handed . . .
  3. Heated rear window elements, car washes, rear windscreen wipers and de-icer spray are all go, go, go
Follow these three easy steps and the decal will serve you well, and it won't fade either.  It will just keep doing its job and getting you noticed.

At last - The Convertible Solution?

Karen Griffin - Monday, November 11, 2013

In the changeable British weather, we had genuinely not realised that so many business owners would be driving convertibles - but a small number have been working with us to find an acceptable solution.

One is to use a thinner, flexible vinyl material that can cope with the flex in the screen as it is stowed away.  Time will tell whether this is a lasting solution (we expect our car decals to last as long as the car with the correct care), but I suspect it will crack after 2 years dependent on how many times the roof goes up and down.  . . and not even the weather forecasters can accurately predict that!

rear window decal on a convertible carThese car stickers don't cause any damage to paintwork and this could be a solution for those with small rear windows.  It has certainly got Sue noticed!

Next week - how to care for your car sticker.

Convertibles are Challenging

Karen Griffin - Monday, November 04, 2013

Last week we highlighted the value of rear car decals as part of a marketing strategy.

Quite rightly, we had a few enquiries from those whose rear windows are not suitable for decals.  Take convertibles . . . 

But 4x4's obscured by tyres are easy - just use a tyre cover.

rear tyre coverSemi rigid tyre cover, available to fit most tyre sizes these are £85 each (exc delivery). Like all our products, it comes with free design service and the details can be changed over time if need be.

Still working on a solution for convertibles . . . .

And the Car In Front is BORING

Karen Griffin - Friday, October 25, 2013

We have all been there - stuck in traffic, nose to tail.  Nothing to do except hum along to a banal radio tune or fix the make-up (though what the guys do, I cannot say!).

If your business mostly operates in your local area - the places you drive to most days - then your rear is definitely going to be your most cost effective form of advertising without exception.  It may be Friday afternoon, but we are definitely talking the rear of your vehicle.

Leaflets, adverts on radio or paper - all have a shelf life.  But the life of your vehicle will be longer than either of those.  Dependent on the design, rear car decals (an Americanism for you) raise your profile in the area, remind people you are there, direct traffic of the internet kind and, most importantly - Get You Noticed.

So for just £35 for a single colour, or £40 for two colours, rear car decals should definitely be on your marketing hit list.

Single colour car decalTwo colour car sticker

Stand Out From The Crowd

Karen Griffin - Saturday, October 19, 2013

Vinyl Advertising banners - fantastic product to get you noticed.  Cheap, versatile, and usually free from planning permission for 30 days of display (with the landowner's permission - do check also your local Council regulations on temporary signage)

Whether it is an event you need to promote, or you want to attract visitors to a shop or showroom, it is vital to plan where you are going to put your vinyl advertising banner.  Design is everything!

Vinyl Advertising banner Drive along the A12 regularly and you may see this banner (pictured left).  But could you read it?  Or was this a complete and utter waste of money?  Also, it is a printed banner and therefore cannot be re-used.  More on this in a future newsletter.

Re-Usable Vinyl Advertising bannerThe banner to the right is made slightly differently and is totally re-usable.  It can be updated to reflect different events or stages in your business offers.  It is also pictured from a busy dual carriageway - this time the A27. Which is easier to read as you whizz past at 70 odd miles per hour?

Griffin Designs offers a free design service for each banner sold, making sure you get noticed!

See pictures of our work here.

How Can You Get Your Business Noticed?

Karen Griffin - Friday, October 11, 2013

So, how do you get your business noticed?  By not being a shrinking violet!  Subtle is great for some businesses, especially those large enough to have a powerful brand presence.  But most smaller businesses just want current and potential customers to remember them.  So get your name on everything!  Clothing, business cards - but especially your vehicle.

How To Update Your Vinyl Banner

Karen Griffin - Thursday, September 12, 2013

We are really committed to keeping unwanted banners out of landfill.  So even if you didn't buy your vinyl advertising banner from us originally, please consider purchasing vinyl lettering so that you can update and re-use it, rather than dispose of it.

Pictures speak so much louder than words, so this short video will show you how easy it is to update your banner . . 

How To Update Your Vinyl Advertising Banner

The Real Cost of Free Artwork

Karen Griffin - Thursday, August 22, 2013

How did we end up being in the logo design business.  Well we didn't!  Not on purpose anyway.  It happens regularly, simply because many of our customers are new business start ups, and we love a new project!  First stop on starting their business, is to get their van or car sign written so that they can start to spread the word about their new business.  Now this is where we often slip up, because we offer a free artwork service for all our vehicle and banner designs.  Many customers already have logos to send us, or even professionally designed printed media, and all that is needed is our expertise in converting this information into large scale media design.  We like to think we are experts in this:

Steve Christopher Event

      Banner Design for Steve ChristopherBut free artwork is not the same as a free logo design - for that we work with qualified graphic designers who can produce fantastic branding that works on large scale media (such as vehicles and banners) as well as looking good on printed media (business cards and leaflets) and websites.  But this service has a cost that many start ups simply don't see the need for.

So what usually happens for these new businesses is that we put together a great vehicle design, and install it.  The customer is (invariably) delighted and comes back a month or so later to tell us that they have received so many fantastic comments that they want to use the design on their business cards, website etc.  So when does free artwork, become free logo design?

In the customer's eyes, there is no cost attached to simply putting the design onto a disc or emailing it to a printer.  But it is never that simple.  As large scale media manufacturers, we design for our purpose - and this means that they are often not suitable for just printing without some re-scaling of the image.  We use CorelDraw, and that file extension cannot be read by those who do not subscribe to this design package.  A logo is a very valuable identity, especially when used across all marketing creating a recognisable identity and thus becomes a brand.  We would be selling ourselves short if we just gave this service away.

So after much soul searching, we hope we have come up with a good solution - for us, and for our customers.  

Designing graphics for vehicles and banners is such a big part of what we do, that we still will be offering free artwork.  Without our particular skills, acquired with long experience, we risk making banners and vehicle graphics which are less effective than they could be with a specialised large scale media design.  But if that artwork involves creating an identity, then the invoice will list the cost of this artwork should the customer decide to buy it later.  The cost will not be imposed for the items we make from the artwork, but only if the customer wants to take ownership.  Cost will vary dependent on the design, but we will provide an email or CD of all file types so the design can be used on any popular software.

Does this sound fair?

Can Small Businesses Be Reliable?

Karen Griffin - Thursday, August 01, 2013

This very question was something we had to tackle ourselves recently.  Our newer cutting machine effectively 'died' after a power surge caused the motherboard to fry (and just 2 days out of warranty!).  Sounds technical, but an emergency courier dash up north to the experts in Staffordshire saw the machine repaired and back in service after only 5 days.

We have two cutting machines, and at this time of year, they both run all day.  In order to meet our deadlines, the older of the machines had to work nigh on 12 hours a day, so our customers were not inconvenienced at all.  Both machines are serviced annually, timed to coincide with a break for the whole company, so this breakdown was completely out of the blue.

Having two machines certainly mitigates the risk, but in reality, both of them are set to cut different types of vinyl, so we needed to be a bit more organised about the order the jobs were completed in, but overall we coped really well considering it was a situation we hadn't planned for.

van sign writing No small manufacturing company can have all the expensive machinery to meet the demands of every customer, which is why we work closely with a number of other businesses. This means we can offer our customers a full 'one stop' shop as full solution providers.  So, like this van, we can offer full colour, laminated logos which beautifully compliment the traditional sign writing. 

We have also been known to loan staff if one local company is struggling with a big order while we were quieter, and vice versa - a boon during sickness and holiday time.  This collaboration means we have access to trade prices for vinyl printing - a service often needed by customers with full colour logos, amongst other services such as full graphic design, business card printing etc.  

As well as making a small business more reliable, these collaborations do, I believe, make small business more competitive as instead of buying or leasing lots of different types

Big Enough To Cope, Small Enough To Care

 of machinery, we can reduce our overheads by investing in one type of machine, that we get to understand well and use to its full potential.  Aggressively competitive companies in this sector seem not to be in business for long, whilst we are proud to have been trading since 2005.

So if you like the continuity and fast response offered by a small business, cast aside your concerns about reliability and instead ask them how they would cope in a crisis -you might be pleasantly surprised by the answer.  

Our workshop and office is closed for the first weeks in August - and we look forward to returning, refreshed, on 19 August.

Whether The Weather

Karen Griffin - Monday, July 01, 2013

Being mobile sign writers, we do have to turn our hand to weather forecasting quite often.  Understandably, our clients want an idea of when their vehicle will be signed - and we need to know where they will be working on that day!  Many of our customers are local tradesmen, and they hop from job to job.  Some are at the same customer for a whole day, but many, like plumbers can visit up to four customers a day - with us in tow!

And of course we have to plan our work time. No point being in the workshop on a dry day, then having nothing to do when it is wet!

For long lasting results, it is best to sign write when the air and vehicle are dry.  Temperature of less than 5c make the vinyl brittle and prone to tearing, as well as causing the adhesive to become, well, less sticky.

Temperatures over 20c can cause the vinyl to stretch, but, like high winds, we can often work around this.

So tomorrow, we think it will be wet, so have a full day of banner making planned.  Lets hope it doesn't rain in SW19, so we can listen along to the tennis whilst we work!

I got the vinyls on time and they were great! 
Thank you for your quick work, that was really appreciated!

LC, on receipt of her bespoke vinyl stickers

Thanks Karen, and thanks for organising this for me – I don’t know what I would do without you!

Fontwell Park Racecourse, EN
My order arrived safely today and I love it!

Thank you so much for providing such a fantastic service, I will definitely be back for more.

JP, on receipt of banner
Just thought I would drop you a line to say how impressed I am with your Cambridge Weight Plan car decals, when I went to development day earlier this year the car park in the hotel was taken over with the car decals and again at our convention 2 weekends ago at the Sofitel in Heathrow, the car park had loads of your decals.  

CL, Cambridge Weight Plan Consultant
The vinyl looks great Karen! Thanks so much!
JG, on Christmas Pop Up Shop Lettering

I can’t remember if I ever got back to you to say thank you for all the hard work you went to, to ensure my car decal was right?  I’ve now got it on my rear window; it looks great, and I’m extremely pleased with it – so a big thank you!

JR, Cambridge Car Decal

Thank you so much for the artwork, I love it! Wow if only all companies operated as efficiently as Griffin Designs!

JP, Cambridge Consultant
Excellent service - thank you so much.

LN, Church Administrator on her new stamp

Karen – They look fantastic!!! Thank you so so so much !! J xxxx

Sussex Pet Sitters on new signage
Hello, Decal received today, Fabulous, Thankyou. If only the rain would stop to apply it, Ha!Ha! Many Many Thanks
DS, on receipt of self-apply Car Decals
We have received the banner safe and sound, thank you. It looks fantastic! Thank you for all your effort in assuring it reached us in time.
MC, Arun District Council
Just letting you know i received the car sticker yesterday.   It more than met my expectations and i'm really pleased with it.

JW, on receipt of her Cambridge WP Car Decals
Thanks so much for the banner, it looked great at the Last night of the Proms on Saturday!

TJ, JC Solicitors
I LOVE the car decals!!! Thank you. The video online was very helpful and well worth watching.  You're right, it's addictive. I want them everywhere!!!!!

LC, on receipt of rear window car decal
Just seen the A29 Banner up for Ladies Evening.It looks fantastic!
EN, Fontwell Park Racecourse
Decals arrived thank you what a great service you provide.
JT, on receipt of car decal
Just received the banner and just a quick note to say how pleased I am with it …stunning. So thank you very much for your quick turnover and if any of the other branches need anything like this in the future you will be top of the list.
MH, Bath on receipt of Royal Marines Assoc banner

Brilliant … thank you so much!

RW, Henry Adams on sponsored boat decal
Many thanks for your service. Now I have my order I feel free to tell you that you were not the first company that I was in touch with. However, you proved twice as efficient, twice the the quality and half the price. 
Sandy, Caithness Cheese Co on his vinyl lettering
Thankyou for such a great job, I agree with you that it looks fab
Adrian Hunt, on his applied car decals
It has arrived & it's blue & I love it !! Thank you so much !
Earth Seed To Bloom, on receipt of rubber stamp
We’ve got the stamp, which is exactly what we wanted
KL, Heritage Investments, rubber stamps
Hello Karen. Thank you very much for my vinyl lettering which arrived last week and is perfect!
KM, Romsey
WOO HOO!! Marvelous news. They just arrived. They look great! Thank you very much, we are very happy.
LB, Artificial Eye, London
 . .to thank you for your generous contribution towards the live music event at the Spotted Cow. The evening was an overwhelming success and raised the outstanding sum of £1200.
North Mundham Primary School, on their event banner
Thank you for the promptness of attending to our order for a stamp, the quality is quite amazing!
Paul, Ice Band
Yup, the A board is looking great !   Thank you for taking the time to create such an eye catching, elegant & informative board, & completing the branding image.
SF Arundel Acupuncture, on arrival of her new A board
I just wanted to say I had my first enquiry from someone that had seen our car last week. Lots of people comment on 'seeing it about' but this has been the first enquiry (which I am sure will be more than just that) from someone genuinely excited about the services we offer, and already recommending us to friends.
CB, Task Angels, on success of car decals
Did four of the banners yesterday and they really were quite painless and easy as you say.  Thanks for the instructions and encouragement, etc.
JH, on replacement of banner lettering
The lettering was perfect.  Thank you very much for helping me out over the Bank Holiday weekend.
SJ, Maritime Acoustics
Just wanted to say THANK YOU SO MUCH for getting the sign done for me so quickly.
Weight Loss & Beauty Centre, on window decals

I just wanted to email you quickly to say that the stamp came today - it is perfect! I'm so pleased with the end result, it really has surpassed my expectations. Thank you so much for your extremely swift service, and care and attention to the design.

RP on arrival of her rubber stamp
the rubber stamp is perfect
KC, Chappell Sports Cars
"Thanks for such prompt delivery of my address stamp.  Despite the snow & ice, my lovely postie delivered it today.  It's just the job :)
LB-J, Hayling Island
Fantastic Karen – I think it looks great Thank you for your excellent help and service.
MB, Cambridge Consultant
I love it I really do, its fantastic! Thank you so much for everything you have done for me.
Peek-A-Boo-Events, on receipt of banner
Just to thank you for my order.  The decal looks great on the car
CD, on her Cambridge Car Decal
"Received the stamp today and we are thrilled with it. The quality is fantastic and we will definitely recommend you."
IJ, Dog Togz on receipt of a logo'd rubber stamp
Thank you very much, the signs arrived this morning, and have already been put up. They match very well, and I was impressed how easy they went up. Thank you for all your help.
NM, Environment Agency, Wales on vinyl lettering
I would just like to know that I'm soooo happy with my stamp  A very big thankyou

Kaiser, Boxer Dog
Its fab!!!  Thanks sooooo much.
SF, CWP Consultant on her car decals

Hi Karen just to let you know decals arrived safe today and look bloody marvellous thanks have recommended you to another consultant .... Thanks for a great service and great decal will shout if I ever need any more thanks again from Alli

AG, Scotland on her Cambridge Weight Plan car decals
'WOW, it looks fab. I'm already noticing people checking it out as I drive around.  Well done, a brilliant service, fantastic customer service, and a fabulous price. You tick all the boxes.'

TM, Middlesex on her Cambridge Weight Plan car decals
'Stamps received, very pleased with them and your services.  Thank you'
LW, JJD Skips
'Thank you for your work on the banner I saw it this morning and it looks great. '
TW, Lancastrian Infants' School, banner sponsored by Peugeot
received this morning, very pleased with purchase. Thank you
AH, Subaru Dealer, Loughborough
Just wanted to drop you an email to say thank you so much for doing the stamp for me. Its just as accurate and professional as I need it to be. Again, many thanks and I will be sending more business you way soon
AP, Purley
Fab job! Many thanks
AS, West Sussex NHS Primary Care Trust
Thank you for getting in touch, the banners were excellent, and I really appreciated you turning them around so quickly.
CC, West Sussex County Council, London 2012 Ahead of the Game
I absolutely love it, as does everyone else, thanks so much
CF, Foresters Lodge
Thanks for the banner. It's up and looks ok
CP, Chichester District Council
Many thanks for your help again

DB, TD Facilities, on repeat order of vinyl stencils
Many thanks for making these amendments. It now looks fantastic.
DL, Help for Heroes about a sponsored banner
We are writing to thank you so much for your donation of a replacement banner for our music Festival. It restores ones faith in human kindness. . . . we raised a staggering ��20,000.
Fundraising Office for 4SIGHT, West Sussex Association For the Blind, on their banner
I just wanted to thank you again for the banner, he loved it! Actually it is still hanging up two weeks later!
GC, Birdham on 60th birthday celebration banner
. . . thank you very much, it looks great
GJ, Great Dane Developments Ltd on advertising board
The logos have arrived safely. They are exactly the right size and just what I wanted.
JB, Internet order for Boat Decals
On this bleak and rather depressing Monday morning your concise and great info is like a breath of fresh air . . .
LC, Phoenix Rose, London
Definitely put me down as a very satisfied customer. I found you on a Google search. It was important to me to get a reasonable replication of the Jaguar logo.
MB, Kent
Thanks very much for the stamps, and for doing them so quickly
Cheers again for your excellent service. You will certainly be getting more of our work in the future
TH, Flexile Ltd
Order process was really smooth and the product was brilliant
TM, Lets Go Operate
Hi Karen. Received the stamp this morning, Bern is one very happy bunny, thanks so much.
VH, Liverpool
Stamps received today, these are great so much cleaner than the old fashioned way!
VP Vanila DPS
Just a quick thanks for another great stamper
ZH, Dynamic Osteopathy
A very belated thank you for the new banners. I put the first one up and everyone commented on how fabulous it looked. It is so much more noticeable than our old canvas ones and in the summer I will endeavour to get a sponsor sorted as you suggested.
MA, North Mundham School
We had lots of very positive comments on the wonderful design of the banners and they looked fantastic outside the school . . . this year we raised £2500 which we were absolutely delighted with.
MA, Treasurer, PTA North Mundham Primary School

Just received my replacement letters.  Thank you so much for sorting this so quickly

Kate, on receipt of Cambridge Car Decals
Thank you for the prompt service all arrived today!!
ACG Accounting on receipt of their vinyl bumper strip
I have received my print thank you so much for such fast delivery.


AB, on receipt of car decal

Just to let u know that I received the vinyls this morning ok, and they all look really good many thanks.

DE, Perth on his vinyl lettering for a Burger van
Two words :
Banner = fabulous.
Again, thanks for the quick turnaround - very much appreciated.

JT from
Brill thank you so much i love it and thanks for taking the time to get it right for me so cant wait for it to arrive =]  thanks so much Karen
KC, on her new car decal
Thanks so much for the banners - the team were very impressed today!

MA, Whyke United Under 11's
 just wanted to write to say thank you very much for my wheel cover and lettering.  It looks fab!  I am hoping that people will see it around and that I’ll get lots of new customers.
SL, Cambridge Weight Plan
I have it!

That was extremely fast!!  I'm very impressed.

Thank you very much!

TS, Marwicks Brasserie, Bosham on receipt of banner

My dad has put the decal on and it looks great!  Too dark to take a picture now but will send one on soon. Thanks for your great customer service.

WF, on receipt of Hypnoslimmer Car Decal
Goodness knows what your workshop smells like, because these banners have rather an orange-y whiff to them now!
Wilderness Development, on receipt of re-stripped banners
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