How Many Words? Do You Get The Picture?

Karen Griffin - Monday, March 11, 2013

The first two newsletters of this year explored the use of Fonts and Nephew Art - both of which initiated much discussion.  Catch up on them here.

So can a picture convey a thousand words?  And how can you use it wisely?

 Fonts are fun, but the use of too many of them in one piece can confuse the message.  Words can lose their meaning and fail to get the message across.  Think about your  sentence . . .if your message is serious, then a font like that used here for the word 'more' will contradict the meaning.  'More' is indicative of fun fairs, carnivals and circuses -  and the font will convey more about your event or brand than any word will.  Fonts can turn a word into a kind of picture.

The image to the right so cleverly illustrates a question we get asked weekly, even daily! Size DOES matter - or more importantly, pixels do!  Are you old enough to remember pre-flat screen tv's?  Get too close and the picture was made up of little squares? This was the birth of the modern day pixel.  Enlarge many web based images, and they go all blocky.  Low res means they load quickly on your screen.  For photos and other printed media you really need to use high res images.  So what you see on your computer screen will not necessarily scale up to the size needed for a vehicle graphic.  

With modern smart phones it is very easy to build up a database of your own images.  You could even include your own branding on them so that if the images are shared (which by putting them on the web is almost tacit acceptance that they will be),  you might get some business benefit from increased awareness.  And by creating your own images, you can have them any size you want.  More importantly, if you have taken a high quality image of your own, then you can re-size it for web but use the original when a high-res image is needed.
 

But if you want something DIFFERENT - so why not use the plethora of free software out there to change the image you have taken yourself?  (At this point, you might want to grab a Facebook savvy teenager!).  There is a fabulous little free programme on www.cartoonize.net which turns any image into a cartoon one - ideal for the internet. Although these effects might seem to be best for internet based media, we can work with outlines in block vinyl cutting.  So if you have a favourite full colour picture, don't immediately discard the idea of a vinyl cut image - we might well surprise you and prove very effective on the side of a vehicle.

Karen GriffinBlack and white sketch of Karen GriffinPKaren Griffin Colour CartoonPersonalised wall sticker
 PS: Vinyl is not just for cars and vans!  Why not use it on boats, bikes, shop windows, or even on the wall in the home or office!  How effective is this?













I got the vinyls on time and they were great! 
Thank you for your quick work, that was really appreciated!

LC, on receipt of her bespoke vinyl stickers

Thanks Karen, and thanks for organising this for me – I don’t know what I would do without you!


Fontwell Park Racecourse, EN
My order arrived safely today and I love it!

Thank you so much for providing such a fantastic service, I will definitely be back for more.


JP, on receipt of banner
Just thought I would drop you a line to say how impressed I am with your Cambridge Weight Plan car decals, when I went to development day earlier this year the car park in the hotel was taken over with the car decals and again at our convention 2 weekends ago at the Sofitel in Heathrow, the car park had loads of your decals.  

CL, Cambridge Weight Plan Consultant
The vinyl looks great Karen! Thanks so much!
Julia 
JG, on Christmas Pop Up Shop Lettering

I can’t remember if I ever got back to you to say thank you for all the hard work you went to, to ensure my car decal was right?  I’ve now got it on my rear window; it looks great, and I’m extremely pleased with it – so a big thank you!


JR, Cambridge Car Decal

Thank you so much for the artwork, I love it! Wow if only all companies operated as efficiently as Griffin Designs!


JP, Cambridge Consultant
Excellent service - thank you so much.

LN, Church Administrator on her new stamp

Karen – They look fantastic!!! Thank you so so so much !! J xxxx


Sussex Pet Sitters on new signage
Hello, Decal received today, Fabulous, Thankyou. If only the rain would stop to apply it, Ha!Ha! Many Many Thanks
DS, on receipt of self-apply Car Decals
We have received the banner safe and sound, thank you. It looks fantastic! Thank you for all your effort in assuring it reached us in time.
MC, Arun District Council
Just letting you know i received the car sticker yesterday.   It more than met my expectations and i'm really pleased with it.

JW, on receipt of her Cambridge WP Car Decals
Thanks so much for the banner, it looked great at the Last night of the Proms on Saturday!

TJ, JC Solicitors
I LOVE the car decals!!! Thank you. The video online was very helpful and well worth watching.  You're right, it's addictive. I want them everywhere!!!!!


LC, on receipt of rear window car decal
Just seen the A29 Banner up for Ladies Evening.It looks fantastic!
EN, Fontwell Park Racecourse
Decals arrived thank you what a great service you provide.
JT, on receipt of car decal
Just received the banner and just a quick note to say how pleased I am with it …stunning. So thank you very much for your quick turnover and if any of the other branches need anything like this in the future you will be top of the list.
MH, Bath on receipt of Royal Marines Assoc banner

Brilliant … thank you so much!


RW, Henry Adams on sponsored boat decal
Many thanks for your service. Now I have my order I feel free to tell you that you were not the first company that I was in touch with. However, you proved twice as efficient, twice the the quality and half the price. 
Sandy, Caithness Cheese Co on his vinyl lettering
Thankyou for such a great job, I agree with you that it looks fab
Adrian Hunt, on his applied car decals
It has arrived & it's blue & I love it !! Thank you so much !
Earth Seed To Bloom, on receipt of rubber stamp
We’ve got the stamp, which is exactly what we wanted
KL, Heritage Investments, rubber stamps
Hello Karen. Thank you very much for my vinyl lettering which arrived last week and is perfect!
KM, Romsey
WOO HOO!! Marvelous news. They just arrived. They look great! Thank you very much, we are very happy.
LB, Artificial Eye, London
 . .to thank you for your generous contribution towards the live music event at the Spotted Cow. The evening was an overwhelming success and raised the outstanding sum of £1200.
North Mundham Primary School, on their event banner
Thank you for the promptness of attending to our order for a stamp, the quality is quite amazing!
Paul, Ice Band
Yup, the A board is looking great !   Thank you for taking the time to create such an eye catching, elegant & informative board, & completing the branding image.
SF Arundel Acupuncture, on arrival of her new A board
I just wanted to say I had my first enquiry from someone that had seen our car last week. Lots of people comment on 'seeing it about' but this has been the first enquiry (which I am sure will be more than just that) from someone genuinely excited about the services we offer, and already recommending us to friends.
CB, Task Angels, on success of car decals
Did four of the banners yesterday and they really were quite painless and easy as you say.  Thanks for the instructions and encouragement, etc.
JH, on replacement of banner lettering
The lettering was perfect.  Thank you very much for helping me out over the Bank Holiday weekend.
SJ, Maritime Acoustics
Just wanted to say THANK YOU SO MUCH for getting the sign done for me so quickly.
Weight Loss & Beauty Centre, on window decals

I just wanted to email you quickly to say that the stamp came today - it is perfect! I'm so pleased with the end result, it really has surpassed my expectations. Thank you so much for your extremely swift service, and care and attention to the design.


RP on arrival of her rubber stamp
the rubber stamp is perfect
KC, Chappell Sports Cars
"Thanks for such prompt delivery of my address stamp.  Despite the snow & ice, my lovely postie delivered it today.  It's just the job :)
LB-J, Hayling Island
Fantastic Karen – I think it looks great Thank you for your excellent help and service.
MB, Cambridge Consultant
I love it I really do, its fantastic! Thank you so much for everything you have done for me.
Peek-A-Boo-Events, on receipt of banner
Just to thank you for my order.  The decal looks great on the car
CD, on her Cambridge Car Decal
"Received the stamp today and we are thrilled with it. The quality is fantastic and we will definitely recommend you."
IJ, Dog Togz on receipt of a logo'd rubber stamp
Thank you very much, the signs arrived this morning, and have already been put up. They match very well, and I was impressed how easy they went up. Thank you for all your help.
NM, Environment Agency, Wales on vinyl lettering
I would just like to know that I'm soooo happy with my stamp  A very big thankyou

Kaiser, Boxer Dog
Its fab!!!  Thanks sooooo much.
SF, CWP Consultant on her car decals

Hi Karen just to let you know decals arrived safe today and look bloody marvellous thanks have recommended you to another consultant .... Thanks for a great service and great decal will shout if I ever need any more thanks again from Alli


AG, Scotland on her Cambridge Weight Plan car decals
'WOW, it looks fab. I'm already noticing people checking it out as I drive around.  Well done, a brilliant service, fantastic customer service, and a fabulous price. You tick all the boxes.'

TM, Middlesex on her Cambridge Weight Plan car decals
'Stamps received, very pleased with them and your services.  Thank you'
LW, JJD Skips
'Thank you for your work on the banner I saw it this morning and it looks great. '
TW, Lancastrian Infants' School, banner sponsored by Peugeot
received this morning, very pleased with purchase. Thank you
AH, Subaru Dealer, Loughborough
Just wanted to drop you an email to say thank you so much for doing the stamp for me. Its just as accurate and professional as I need it to be. Again, many thanks and I will be sending more business you way soon
AP, Purley
Fab job! Many thanks
AS, West Sussex NHS Primary Care Trust
Thank you for getting in touch, the banners were excellent, and I really appreciated you turning them around so quickly.
CC, West Sussex County Council, London 2012 Ahead of the Game
I absolutely love it, as does everyone else, thanks so much
CF, Foresters Lodge
Thanks for the banner. It's up and looks ok
CP, Chichester District Council
Many thanks for your help again

DB, TD Facilities, on repeat order of vinyl stencils
Many thanks for making these amendments. It now looks fantastic.
DL, Help for Heroes about a sponsored banner
We are writing to thank you so much for your donation of a replacement banner for our music Festival. It restores ones faith in human kindness. . . . we raised a staggering ��20,000.
Fundraising Office for 4SIGHT, West Sussex Association For the Blind, on their banner
I just wanted to thank you again for the banner, he loved it! Actually it is still hanging up two weeks later!
GC, Birdham on 60th birthday celebration banner
. . . thank you very much, it looks great
GJ, Great Dane Developments Ltd on advertising board
The logos have arrived safely. They are exactly the right size and just what I wanted.
JB, Internet order for Boat Decals
On this bleak and rather depressing Monday morning your concise and great info is like a breath of fresh air . . .
LC, Phoenix Rose, London
Definitely put me down as a very satisfied customer. I found you on a Google search. It was important to me to get a reasonable replication of the Jaguar logo.
MB, Kent
Thanks very much for the stamps, and for doing them so quickly
SM, sfmconsulting.co.uk
Cheers again for your excellent service. You will certainly be getting more of our work in the future
TH, Flexile Ltd
Order process was really smooth and the product was brilliant
TM, Lets Go Operate
Hi Karen. Received the stamp this morning, Bern is one very happy bunny, thanks so much.
VH, Liverpool
Stamps received today, these are great so much cleaner than the old fashioned way!
VP Vanila DPS
Just a quick thanks for another great stamper
ZH, Dynamic Osteopathy
A very belated thank you for the new banners. I put the first one up and everyone commented on how fabulous it looked. It is so much more noticeable than our old canvas ones and in the summer I will endeavour to get a sponsor sorted as you suggested.
MA, North Mundham School
We had lots of very positive comments on the wonderful design of the banners and they looked fantastic outside the school . . . this year we raised £2500 which we were absolutely delighted with.
MA, Treasurer, PTA North Mundham Primary School

Just received my replacement letters.  Thank you so much for sorting this so quickly


Kate, on receipt of Cambridge Car Decals
Thank you for the prompt service all arrived today!!
ACG Accounting on receipt of their vinyl bumper strip
I have received my print thank you so much for such fast delivery.

Fantastic 


AB, on receipt of car decal

Just to let u know that I received the vinyls this morning ok, and they all look really good many thanks.


DE, Perth on his vinyl lettering for a Burger van
Two words :
 
Banner = fabulous.
 
Again, thanks for the quick turnaround - very much appreciated.

JT from www.theolivejar.com
Brill thank you so much i love it and thanks for taking the time to get it right for me so cant wait for it to arrive =]  thanks so much Karen
KC, on her new car decal
Thanks so much for the banners - the team were very impressed today!

MA, Whyke United Under 11's
 just wanted to write to say thank you very much for my wheel cover and lettering.  It looks fab!  I am hoping that people will see it around and that I’ll get lots of new customers.
SL, Cambridge Weight Plan
I have it!

That was extremely fast!!  I'm very impressed.

Thank you very much!



TS, Marwicks Brasserie, Bosham on receipt of banner

My dad has put the decal on and it looks great!  Too dark to take a picture now but will send one on soon. Thanks for your great customer service.


WF, on receipt of Hypnoslimmer Car Decal
Goodness knows what your workshop smells like, because these banners have rather an orange-y whiff to them now!
Wilderness Development, on receipt of re-stripped banners
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